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Wendy's Partners with the Siteman Cancer Center for a Sweet Fundraiser

May 14, 2010 – For just $1, customers at participating Wendy’s restaurants can purchase an all-access pass to 6 months of Jr. Frostys while supporting the Siteman Cancer Center at Washington University School of Medicine and Barnes-Jewish Hospital in St. Louis.

From now to June 30, 2010, customers can buy a $1 Frosty key tag at participating Wendy’s throughout the Central Illinois, Keokuk, IA and Hannibal/Palmyra, MO areas. By showing the key tag on subsequent visits to Wendy’s, customers will receive a free Jr. Frosty (with any purchase) as often as they wish through Dec. 31, 2010.

Wendy’s will donate the net proceeds of key tag sales to the Siteman Cancer Center. Siteman will use the donation to help sustain its international leadership in the fight against cancer.

“We strive to keep Dave Thomas’ ideas and beliefs at the heart of the Wendy’s culture,” said Nancy Crawford, Field Marketing Manager for Wendy’s International Inc.  “One thing that Dave believed was that everyone has a responsibility to give something back, to help those who can’t help themselves. This key tag fund-raiser is one way of giving back to the community where we live and work.”

“The Siteman Cancer Center is extremely grateful to Wendy’s for their generosity,” said Siteman Director Timothy J. Eberlein, MD. “Through their support, community partners like Wendy’s help us to fulfill our mission of providing the latest in cancer treatments and maintaining strong research, prevention, education and community outreach programs."