PECaD Hits the Radio Airwaves
January 2011 – Siteman Cancer Center’s Program for the Elimination of Cancer Disparities (PECaD) has teamed up with Clear Channel Radio to offer cancer health and prevention information over the radio waves. The program entered into a yearlong campaign in collaboration with the “Health Connections” radio show and host Rose Robins Troupe on KMJM-FM (Majic 104.9) and KATZ-AM (Hallelujah 1600).
PECaD’s goal for the campaign is to empower the St. Louis metropolitan community by providing cancer health and wellness education. The ultimate goal, which matches PECaD’s mission, is to eliminate disproportionate and excessive cancer burden.
Cancer-related show segments on “Health Connections” with Rose Troupe air live from 7:30 to 8 a.m. during the “Sunday Morning Live” show on Majic 104.9 on the first and third Sunday of every month. For those who miss the live show, a taped rebroadcast is aired on Hallelujah 1600 from 6 to 6:30 p.m., also on the first and third Sunday of every month.
Segments, which began in November and will air through October 2011, feature interviews with Siteman prevention experts and clinicians. Listeners have the opportunity to call in and ask questions. Listeners also can tune in to the “Health Connections” show online at kmjm.com by clicking on the “Listen Live” link. Health content and resources discussed during show segments will be available online via the “Health Connections” link on both the FM and AM station websites.
For inquiries about the campaign, please contact PECaD at 314-747-4611.