St. Louis Rams Launch 'Text to Donate' Campaign for Cancer Research

Contact:
Jason Merrill
314-286-0302
jmerrill@bjc.org

Rams_Logo_2Sept. 12, 2011 – A new partnership between the Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine and the St. Louis Rams will allow fans at the Edward Jones Dome to fight cancer – from their seats at the game.

For the 2011 season, Siteman will be the recipient of new a seasonlong “Text to Donate” program. During home games, Rams fans will have the opportunity to text “Siteman” to a special number, and a $5 donation will be made to cancer research at Siteman through The Foundation for Barnes-Jewish Hospital.

Those who donate will also be entered to win one of eight prizes:

  • Game ball with a pink ribbon used during the Oct. 2 breast cancer awareness game
  • Signed jersey from a Rams star player
  • Signed helmet from a Rams star player
  • VIP ticket package, including pregame field passes and lower level sideline seats
  • Suite tickets, including food and beverages
  • Meet-and-greet session with a Rams player
  • Opportunity to stand on the field as the Rams players enter during team introductions
  • Chance to throw first pass of the game

“We’re excited about this unique partnership with the St. Louis Rams to help fight cancer,” says Siteman director Timothy Eberlein, MD. “The Rams have shown a commitment to the St. Louis community over the past 15 years, and we’re proud they have chosen us for this effort.”

“One of our organizational goals is to be a great community partner,” says Kevin Demoff, executive vice president of football operations and chief operating officer for the St. Louis Rams. “We’re excited to partner with Siteman, an international leader in cancer research and treatment. We’re hopeful that this initiative will enable us and our fans to make a meaningful difference in the lives of many.”

Funds raised from the “Text to Donate” program will go to The Foundation for Barnes-Jewish Hospital’s Cancer Frontier Fund, a 10-year, $50 million initiative to support innovative research projects at Siteman.