Wendy’s Promotion Raises Nearly $30,000 for Siteman
July 10, 2012 – Twenty-eight Wendy’s restaurants in Iowa and Illinois recently presented a check for $29,265.91 to the Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine in St. Louis.
The donation was the result of a key tag initiative, during which customers could purchase a Frosty key tag for $2 to benefit Siteman. By showing the key tag on subsequent visits to Wendy’s, customers receive a free Jr. Frosty with every purchase through Dec. 31. The net proceeds of the key tag sales were donated to Siteman and will be used to fund innovative research aimed at advancing therapies for patients with pancreatic cancer.
“Dave Thomas believed that giving back and supporting our communities is everyone’s responsibility,” says Jeff Ruppel, Wendy’s co-op president. “Wendy’s is involved in thousands of local events each year that lend a hand to those in need. This key tag fundraiser was one way of giving back and making a difference in the lives of pancreatic cancer patients.”
“The Siteman Cancer Center is extremely grateful to Wendy’s for its generosity,” says Siteman Director Timothy Eberlein, MD. “Through their support, community partners such as Wendy’s help us give hope to thousands of people and their families who are battling this devastating disease.”